Florida homeowners are meticulous when it comes to selecting a roofing company. Given the state’s unique weather patterns, they understand the importance of a sturdy, reliable roof that looks good and can withstand the harshest elements. But how do these homeowners find the right roofing or solar contractor? More importantly, what are they specifically looking for?

Understanding homeowner preferences is essential, but effectively communicating your company’s expertise and services is equally crucial. This is where a specialized digital marketing agency, like Qode Agency, plays a game-changing role.

What Florida Homeowners Seek in a Roofing Company

Expertise & Experience: Homeowners prioritize a roofing company’s knowledge and experience. They look for companies with a track record of providing durable and aesthetically pleasing roofs, ideally those familiar with Florida’s specific needs.

Transparency: Given the sizable investment involved in roofing, homeowners appreciate transparency regarding costs, materials, and timelines. They prefer companies that offer clear quotations without any hidden charges.

Responsive Customer Service: Prompt replies to queries and proactive communication throughout the project can significantly influence a homeowner’s decision. They value roofing contractors who are easy to reach and offer timely support.

Warranties & Guarantees: Homeowners seek peace of mind. Assurances that the company stands behind its work and offers warranties can be decisive.

Recommendations & Reviews: Word of mouth still holds significant sway. Homeowners often rely on online reviews, testimonials, and referrals from satisfied customers when choosing a roofing contractor.

The Digital Agency Advantage with Qode Agency

Roofing and solar contractors have immense expertise in their domain. However, they may not always know how to articulate this expertise to a potential customer. This is where Qode Agency bridges the gap. A digital agency specializing in the roofing and solar industry understands the intricacies and nuances. We can tailor the messaging and strategy to ensure roofing contractors connect with homeowners efficiently.

Answering Common Questions:

Homeowners have numerous questions, especially in Florida, where hurricane resistance, material longevity under high UV exposure, and energy efficiency are prime concerns. Qode Agency helps contractors address these queries proactively through content, ensuring homeowners feel informed and confident.

Reaching the Right Audience:

It’s not just about reaching homeowners; it’s about reaching the right homeowners – those in genuine need of roofing services. With expertly curated SEO strategies and pinpointed ad targeting on platforms like Google and Facebook, Qode Agency ensures maximum visibility among potential clients.

Holistic Digital Marketing Approach:

Digital presence isn’t a one-size-fits-all game. It requires a combination of SEO for organic search visibility, paid ads for instant outreach, and content creation for engagement and credibility. Qode Agency offers a comprehensive package that covers all these bases, giving contractors a holistic online presence.

Why A Full Digital Marketing Plan can Make The Difference

In today’s digital age, homeowners begin their search for services online. Here’s why a full-fledged digital marketing plan is essential:

Visibility: Homeowners can’t choose you if they can’t find you. SEO ensures your company appears in search results when homeowners look for roofing services.

Targeted Outreach: Paid ads allow for specific targeting based on location, demographics, and behavior. This ensures you’re reaching homeowners who are actively seeking roofing or solar services.

Engagement & Credibility: Through consistent content creation, roofing contractors can engage potential customers, offering valuable insights, and tips, and showcasing past projects. This not only positions the company as an industry leader but builds trust with homeowners.

While understanding homeowner preferences is paramount, reaching them in today’s digital-centric world requires expertise of a different kind. For roofing and solar contractors in Florida, partnering with a specialized digital marketing agency like Qode Agency ensures they’re seen, heard, and chosen by homeowners who value quality and reliability.

Don’t let your expertise go unnoticed. Elevate your online presence with Qode Agency and connect with Florida homeowners effectively!

YouTube has recently updated its Terms of Service in order to provide more transparency and clarity about its terms to its users. According to YouTube, the changes involved shouldn’t alter social media for business significantly. The major changes that were announced by the company include the following:

• Restrictions on facial recognition
• The right to monetize by YouTube
• Tax withholdings and royalty payments

On June 1, 2021, the new terms and conditions will start to take effect for any users that are located outside the USA. These terms were earlier updated similarly in the US in November 2020. Anyone that continues to use the YouTube platform after June 1, 2021 anywhere in the world, is agreeing to the changes made with the terms. As well, if a person has a child or children and they are allowed to continue accessing YouTube Kids, the parents are agreeing to these new terms for their child or children.

RESTRICTIONS ON FACIAL RECOGNITION
According to the existing Terms of Service, any information regarding a person’s identity cannot be collected without first getting their permission. This has always included information regarding facial recognition but the term changes have made this abundantly clear.

THE RIGHT TO MONETIZE BY YOUTUBE
Any content that is placed on the YouTube platform can be monetized. YouTube has the right to this monetization on the platform and ads can be shown on videos from channels that aren’t already a part of the YouTube Partner Program.

TAX WITHHOLDINGS AND ROYALTY PAYMENTS
If you are using YouTube as a social media for business platform and are entitled to receive revenue payments, they will be treated from an American tax perspective as royalties. This means that taxes will be withheld by Google where and when the law requires them to be held back.

HOW THIS MAY AFFECT SOCIAL MEDIA OPTIMIZATION

Moving forward from June, any content that has been created by an individual that has not yet enrolled for the Partner Program with YouTube will also have advertisements running. These are ads that have been curated by YouTube. Any videos that are not linked to the Partner Program will still have the ads running but the owners of these videos won’t be able to earn any type of revenue from the promotions.

In terms of social media optimization, it just makes sense to ensure that you have signed up for the YouTube Partner Program. There are going to be ads running on your videos from now on so you might as well earn some money from them. Like it or not, this is the way things are going to be operating beginning on June 1, 2021.

In order to participate in the YouTube Partner Program, an individual must have at least 1,000 subscribers. In addition, there must be 4,000 public watch hours that are valid within the previous 12 months. If you haven’t reached that threshold yet, you may want to get started with some YouTube social media optimization so that you can reach that point as quickly as possible.

When you use YouTube as a platform, you are giving the company the right to monetize the content you provide on this service. This monetization can include ads being displayed within videos or on content or can occur through charging a user fee for accessing specific videos. At the same time, this agreement doesn’t entitle you to payments. Any payments that you might be entitled to get from YouTube including payments under the YouTube Super Chat, Partner Program or Channel memberships will be treated as royalties. The payments will be subject to tax laws and Google will have the right to withhold taxes as required by the law.

YOUTUBE ADVERTISEMENTS AND GROWING REVENUE CHANNELS
According to many observers in the industry, this new change has been motivated by revenue channels that have been growing quickly due to YouTube advertisements. In the last March quarter of 2021, the parent company of Google, by the name of Alphabet, earned $6 billion from advertising on YouTube. This involved a 49% rise in year-over-year growth. Several global brands such as Kellogg’s and Taco Bell saw a huge benefit by reaching a wider audience through the YouTube platform.

Linear TV can’t reach the masses like it used to and is considered to be more of an old fashioned approach. Advertisers are turning to YouTube to find an audience that is unreachable in any other way. Statistics show that there are more people aged 18 years to 49 years that are watching YouTube than all forms of linear TV combined. This is huge in terms of how much reach a company can have and is influencing the way businesses are marketing their products.

SOCIAL MEDIA MANAGEMENT

YouTube’s reach can’t be overlooked by creators of content according to industry observers. Businesses should be looking at all of their options in terms of marketing and using a social media management company when help is required. With more than 2 billion users logging into YouTube each month and more than a billion hours of videos watched on the platform every day, this is one social platform that should be addressed by companies of all types. This is where your audience is and you can run YouTube ads easily with the help and expertise of social media management specialists in Tampa.

There has been year-over-year growth of approximately 65% in terms of the number of YouTube channels that have more than 1 million subscribers. The aggregate payout to YouTube partners that have been monetizing the YouTube channel is more than $2 billion USD.

It’s important to read through the new updated terms and conditions carefully to make sure you understand the business model and all of the rules and guidelines that apply. If you have any further questions regarding these new terms and how they can affect your social media for business advertising efforts, please contact us now at qodeagency.com. We are a social media management agency in Tampa that connects businesses to social platforms in order to extend their reach. Find out how we can help your business expand using this direct advertising model on YouTube and on other social media channels.

Video has become an extremely effective SEO technique that can help your website move up the rankings in Google. The algorithm that Google uses reflects the importance of video content to increase engagement on your site. Some experts believe that by the year 2022, 80% of the content on web pages will be video.

YouTube

SEO involves raising your ranking on search engines and YouTube is a search engine in itself. It’s worth the time and effort to create and release videos on this site since they can very well appear on other search sites as well. You can also make comments on content released by other people to get more backlinks for your site.

Your videos must be optimized with the proper tags, titles, metadata, and descriptions to ensure maximum exposure and visibility. The title should include the keywords that have the ability to rank on Google search results as well. Scatter the keywords throughout the title and create interesting and engaging copy that can be used as your metadata.

Social Sharing
When you create excellent videos they have the chance of becoming viral on social media platforms, which will increase the visibility of your site and help to raise conversions. One example of using videos for marketing is to make a launch video for a new product that is engaging enough to be shared by others.

Website Video
Use videos on your website to demonstrate how your product works, introduce a new product into the market, present your services or show others testimonials that others have left. This can give your business the necessary boost it needs by convincing consumers that they should go ahead and make a purchase based on the information they have just witnessed. Google encourages having videos on websites and has mentioned that separate pages should be created for each video since it makes indexing easier for them. Also, be aware of the latest trends and updates by Youtube.

Don’t underestimate the importance of video marketing and the effect it can have on your SEO efforts. You must make sure, however, to create high-quality videos, since optimized keywords and the right metadata can only go so far. Without quality videos, your efforts will be in vain. Create videos on a regular basis so that followers can know when to expect them. This will help increase your brand loyalty, the number of followers and your video exposure will begin to explode on the search results.