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The New Google Page Experience Algorithm and How it Will Affect SEO

Page Experience and SEO in Tampa Florida

The Google Page Experience algorithm is launching in 2021 and it presents several different changes that you and your business need to know about.

To remain on top of the listings or to continue moving up them, you need to understand how these algorithms will affect SEO in Tampa and across North America:


Page Experience is a new algorithm that will affect many various signals in Google Search including safe browsing, mobile-friendliness, pop-up ads and HTTPS. In addition, numerous metrics will also be affected in Web Vitals including interactivity, visual stability, and loading speed. Site owners should be aware of and prepare for these new algorithms by implementing changes on their websites immediately.


  • Mobile optimization
  • Improved page speeds
  • CTAs (calls to action)
  • Image alt texts

These algorithm changes will influence the rankings of many websites. As a part of the launch, Web Vitals has been introduced to help site owners and webmasters measure the overall user experience of the site to improve it. The new algorithm will have a direct impact on SEO strategies.

Page Experience takes into account how users interact with different pages and how painful or good the experience is for them. Web Vitals will show you the loading speed of your website pages and how fast they can be loaded by others. In terms of interactivity, it will let you know how long it takes for a user to start interacting with the page with either a tap or a click. Visual stability is measured by how much unexpected and perhaps annoying page content movement there is.


Google estimates that the bounce rate by mobile visitors to a page goes up by 123% if the page takes 10 seconds or longer to load. If there are too many elements appearing on the page, this can have a major impact on loading times and also negatively affects conversion rates. It’s also estimated that the drop in conversion rates can be as high as 95%. Not only can this affect SEO, but it will also hinder your conversion and bounce rates.

Page Experience takes all of the aspects mentioned above and groups them into one. This means that all of these factors will have an even greater impact on the search results. It’s also important to note that by 2022 Google plans to introduce a new visual indicator that will show up on these organic search results to show the websites that are meeting the upgraded specifications. This is why it’s so vitally important to address SEO issues now before it’s too late to prevent your site from losing its ranking capabilities.


Google has mentioned that it is still critically important to have great content on the page. Even if the experience on a page is really good, it doesn’t override the fact that the content must be great. Overall, this means that if you have good content on your site and it is similar to other relevant content on the web, your page will show up before others if it is optimized well and the other pages haven’t been optimized.

The new Page Experience can give you the upper hand when it comes to your search engine rankings. By simply being aware of the new changes and acting on them quickly, you can set yourself up for more success. The key is to act on these upcoming algorithms by using optimization techniques on your site as quickly as possible.

The goal is to create a fantastic user experience on your website, which typically increases engagement. Any site that doesn’t conform to these new benchmarks is sure to be left behind. This will influence traffic and ultimately conversion rates.

With the implementation of the new visual signals that will be shown to users on Google Search, users will be able to see which sites will offer them a positive experience. It’s expected that people that are browsing through the search results looking for something specific will look for these signs and skip over any pages that don’t have the specific Page Experience symbol. Simply put, if your site isn’t optimized correctly and you don’t get the symbol appearing beside your search results, your page is going to be ignored.

The first thing you need to do is to gain a better understanding of the different metrics that Google plans to use, which include:

  • Cumulative Layout Shift (CLS)
  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)

While Google has introduced many new algorithms in the past, there has never been one like this one before that is going to be guiding users so powerfully. This algorithm can lower rankings fast like the previous ones but it also gives users more knowledge about the sites they should be visiting and which ones should be ignored. Users will be making their decisions regarding which sites to visit based on this algorithm and the symbols they see when they are conducting their searches.

Google has provided excellent explanations of all these terms and how they are measured. When you know them, you’ll have the ability to do an audit of your site and get your site optimized for the new signals.

This will take some time, however, and it can get quite confusing. The best thing you can do is work with an experienced Tampa SEO company that can do the required optimizations quickly. Page Experience is going to be a game-changer for search engine optimization and the time to act is now. There has never been a better time to get in touch with an SEO agency in Tampa to get help with your website. When you’re looking for a reputable and highly experienced digital agency in Tampa please visit our website at to learn more. We are a leading, results-driven SEO company in Florida with an impeccable reputation so you know that you can trust us with your valuable business website.

YouTube Has Updated Its Terms of Service – How This Will Affect Social Media for Business

Video Ads and Youtube marketing in Tampa by Qode Agency

YouTube has recently updated its Terms of Service in order to provide more transparency and clarity about its terms to its users. According to YouTube, the changes involved shouldn’t alter social media for business significantly. The major changes that were announced by the company include the following:

  • Restrictions on facial recognition
  • The right to monetize by YouTube
  • Tax withholdings and royalty payments

On June 1, 2021, the new terms and conditions will start to take effect for any users that are located outside the USA. These terms were earlier updated similarly in the US in November 2020. Anyone that continues to use the YouTube platform after June 1, 2021 anywhere in the world, is agreeing to the changes made with the terms. As well, if a person has a child or children and they are allowed to continue accessing YouTube Kids, the parents are agreeing to these new terms for their child or children.

According to the existing Terms of Service, any information regarding a person’s identity cannot be collected without first getting their permission. This has always included information regarding facial recognition but the term changes have made this abundantly clear.

Any content that is placed on the YouTube platform can be monetized. YouTube has the right to this monetization on the platform and ads can be shown on videos from channels that aren’t already a part of the YouTube Partner Program.

If you are using YouTube as a social media for business platform and are entitled to receive revenue payments, they will be treated from an American tax perspective as royalties. This means that taxes will be withheld by Google where and when the law requires them to be held back.


Moving forward from June, any content that has been created by an individual that has not yet enrolled for the Partner Program with YouTube will also have advertisements running. These are ads that have been curated by YouTube. Any videos that are not linked to the Partner Program will still have the ads running but the owners of these videos won’t be able to earn any type of revenue from the promotions.

In terms of social media optimization, it just makes sense to ensure that you have signed up for the YouTube Partner Program. There are going to be ads running on your videos from now on so you might as well earn some money from them. Like it or not, this is the way things are going to be operating beginning on June 1, 2021.

In order to participate in the YouTube Partner Program, an individual must have at least 1,000 subscribers. In addition, there must be 4,000 public watch hours that are valid within the previous 12 months. If you haven’t reached that threshold yet, you may want to get started with some YouTube social media optimization so that you can reach that point as quickly as possible.

When you use YouTube as a platform, you are giving the company the right to monetize the content you provide on this service. This monetization can include ads being displayed within videos or on content or can occur through charging a user fee for accessing specific videos. At the same time, this agreement doesn’t entitle you to payments. Any payments that you might be entitled to get from YouTube including payments under the YouTube Super Chat, Partner Program or Channel memberships will be treated as royalties. The payments will be subject to tax laws and Google will have the right to withhold taxes as required by the law.

According to many observers in the industry, this new change has been motivated by revenue channels that have been growing quickly due to YouTube advertisements. In the last March quarter of 2021, the parent company of Google, by the name of Alphabet, earned $6 billion from advertising on YouTube. This involved a 49% rise in year-over-year growth. Several global brands such as Kellogg’s and Taco Bell saw a huge benefit by reaching a wider audience through the YouTube platform.

Linear TV can’t reach the masses like it used to and is considered to be more of an old fashioned approach. Advertisers are turning to YouTube to find an audience that is unreachable in any other way. Statistics show that there are more people aged 18 years to 49 years that are watching YouTube than all forms of linear TV combined. This is huge in terms of how much reach a company can have and is influencing the way businesses are marketing their products.


YouTube’s reach can’t be overlooked by creators of content according to industry observers. Businesses should be looking at all of their options in terms of marketing and using a social media management company when help is required. With more than 2 billion users logging into YouTube each month and more than a billion hours of videos watched on the platform every day, this is one social platform that should be addressed by companies of all types. This is where your audience is and you can run YouTube ads easily with the help and expertise of social media management specialists in Tampa.

There has been year-over-year growth of approximately 65% in terms of the number of YouTube channels that have more than 1 million subscribers. The aggregate payout to YouTube partners that have been monetizing the YouTube channel is more than $2 billion USD.

It’s important to read through the new updated terms and conditions carefully to make sure you understand the business model and all of the rules and guidelines that apply. If you have any further questions regarding these new terms and how they can affect your social media for business advertising efforts, please contact us now at We are a social media management agency in Tampa that connects businesses to social platforms in order to extend their reach. Find out how we can help your business expand using this direct advertising model on YouTube and on other social media channels.