FREE WEBSITE ANALYSIS
FREE WEBSITE ANALYSIS
We began by conducting a comprehensive technical audit to identify and fix critical SEO issues, such as optimizing URLs, fixing broken links, and ensuring proper site structure. This foundational work included submitting the sitemap.xml, implementing schema markup, and integrating Google Analytics and Google Tag Manager to effectively track user interactions and conversions.
Our team conducted in-depth keyword research specific to Ottawa’s competitive construction market and strategically optimized the site’s metadata, H-tags, and page content. We focused on incorporating high-intent local keywords, optimizing images for faster loading times, and improving internal linking. We also introduced keyword-rich service pages to align the website with users' search intent.
We enhanced the website’s landing pages by refining content to highlight Vanguard Contracting’s services and value propositions more clearly. Key calls-to-action (CTAs) were strategically placed to guide users toward conversion, whether through direct inquiries or service bookings. This also included incorporating more localized keywords and addressing the specific needs of their target audience.
We optimized Vanguard Contracting’s Google Business Profile (GBP) to improve local visibility and attract more targeted leads. This included adding up-to-date business information, creating service-specific posts, and regularly updating the profile with relevant content. These efforts helped boost local search rankings and foster stronger engagement with the Ottawa community.
To enhance the site’s authority and search engine performance, we focused on building high-quality backlinks from reputable, locally relevant sources. These backlinks improved the website’s domain authority, helping it rank better in competitive local searches and driving more organic traffic from trusted websites.
We created a content strategy that included engaging blog posts focused on common construction-related questions, industry trends, and project case studies. These blogs are optimized with relevant keywords to boost search rankings and drive organic traffic. Additionally, each post included clear calls-to-action to drive further engagement.
Since implementing the new SEO strategy, Vanguard Contracting has significantly increased traffic and user engagement. Active users rose by 85.1%, and new users increased by 89.4%, showing that the website attracts a larger audience. Most notably, the website's organic search traffic has seen a substantial uptick, with 88% of new users coming from organic search, underlining the success of the keyword optimization efforts.
The actions tracked through the Google Business Profile, including website clicks and calls for directions, reflect the growing interest in the company’s services. Notably, the site’s ranking in local search results has been enhanced, showing more frequent appearances in key Ottawa neighbourhoods.
Significant improvements have been seen in keyword rankings. Key terms like "Ottawa Contractors" and "Drywall Contractors Ottawa" have moved to the top positions, and several other targeted keywords have advanced to higher pages in search results.
With Qode Media’s targeted Google Ads and SEO strategies, Branova Siding has transformed its digital presence, becoming a trusted and visible brand in the roofing and siding industry: its enhanced online presence and lead generation pipeline drive residential and commercial projects.
Please fill out the form below or give us a call and a Qode Agency representative will contact you shortly.
6003 Wilshire Dr Tampa, FL 33615
