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Branova Siding
Case Study

Crack the Qode-Branova Siding is a roofing and siding company serving Toronto and the Greater Toronto Area (GTA). They approached Qode Media to strengthen their digital presence and generate more leads. Through strategic Google Ads campaigns and robust SEO efforts, Branova Siding achieved remarkable growth in lead generation, brand visibility, and search engine rankings.

Challenges

  • Limited content, no local visibility, and poor user experience on the website.
  • Seasonal fluctuations in roofing and siding demand.
  • It is a highly competitive market with established players.

GOALS

  • Increase organic website traffic.
  • Boost lead generation and conversions.
  • Improve local search engine rankings.
  • Enhance user experience for higher engagement and more extended site visits.
  • Build the brand’s visibility in the Toronto market.

Strategy & Execution

Google
Ads Campaigns

Objective: Quickly generate leads for residential and commercial projects.

Execution:

  • Tightly themed campaigns to target key demographics.
  • Keyword research and competitor analysis.
  • A/B testing ad copy for optimization.
  • Google Performance Max campaign leveraging AI for lead generation.
  • Retargeting campaigns for users who visited the website.
  • Landing page optimization to improve conversion rates.

SEO Strategy
Implementation

Objective:Enhance website visibility, user experience, and search rankings.

Execution:

  • Landing Page Optimization: Updated content, improved CTAs, and added high-performing keywords.
  • Technical SEO: Conducted audits, optimized URLs, resolved sitemap and schema issues and integrated Google Analytics for tracking.
  • On-Page Optimization: Refined metadata, incorporated niche-specific keywords, optimized internal links, and redesigned the website for better navigation and speed.
  • Google Business Profile (GBP) Optimization: Updated with localized, keyword-rich posts to engage the community and boost local visibility.
  • Content Strategy: Published valuable blog content with strong CTAs to drive organic traffic.
  • Backlink Creation: Built high-quality local backlinks to establish authority and improve domain performance.

Results

Google Ads Performance

(July 2021 - December 2023)

Total Conversions: 1,340

Cost per Acquisition: (CPA): $35.88

Lead Breakdown:

530 form submissions

Additional leads from Google Maps interactions and “Request a Quote” clicks.

542 direct calls from ads and websites.

Note: Roofing is a seasonal industry, with fluctuations in activity during winter months.

SEO Results

Total Conversions: 1,340

Cost per Acquisition: (CPA): $35.88

Lead Breakdown:

Organic Traffic:

Significantly increased through optimized content and technical improvements.

User Engagement:

Enhanced website usability led to more extended visits and increased repeat traffic.

Local Visibility:

Rankings improved for keywords like “Siding Contractors Toronto.”

Community Engagement:

Google Business Profile optimization fostered stronger local connections.

Conclusion

With Qode Media’s targeted Google Ads and SEO strategies, Branova Siding has transformed its digital presence, becoming a trusted and visible brand in the roofing and siding industry: its enhanced online presence and lead generation pipeline drive residential and commercial projects.

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