SEO stands for search engine optimization. SEO is the process of taking steps to optimize a website to draw the greatest amount of traffic possible by bringing your website to the top of a search engine's results. Why does SEO matter for your business? It will maximize the visibility of your website and content, boosting the traffic relevant to your business – quality traffic. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don't pay to be in that space." Our goal at Qode Agency is to generate the highest number of sales leads for every dollar of digital marketing spending for your business. Our SEO process focuses on understanding your business goals and proposing effective online marketing strategies.
There are two kinds of links you can see when you go to a search engine. The first are at the very top of the page – these are paid ads. The ads right below them are organic ads. Organic ads that reach the top of a search engine for a particular keyword seem more trustworthy to clients, because they rely on high traffic from other people, rather than being paid for. You’re much more inclined to purchase a product or service from a store that you can see other people purchasing from. Good SEO practices indicate that a company is reliable.
As the world of SEO continues to evolve, there are lots of tips out there. However, certain fundamental principles remain unchanged. One such principle is keywords: while keyword targeting may no longer work in search engines, they still play an important role in optimizing your site for rankings. Beyond this specific aspect though, keywords are an essential piece of SEO puzzle because they give insight into what people want when searching online; knowledge which can help guide decisions around site design by indicating where potential customers might go next.
Targeting a specific location is imperative to getting good SEO results. We can help your business target the right demographic and geographic location that will lead to the most conversions for your website. We are certified Google Partners and have well-tuned strategies that will ensure you rank highly for your desired geographical location.